




| Novaled launches market report ‘The OLED Lighting User’s Manual’
Novaled, a leading company in Organic Light Emitting Diodes (OLEDs) for display and lighting applications, introduces a guide to OLED lighting which provides an in-depth coverage of technical, marketing and practical aspects. OLED technology is gaining attention in the lighting field. An increasing number of commercial companies are expressing confidence in this new solid-state lighting technology. The unique technical features of OLEDs are expected to result in a fundamental change not only in lighting applications but also in the structure of the lighting industry itself. Only OLEDs can deliver unique design features: ultra-thin and potentially flexible light sources that can be transparent or mirror-like in the off state.Novaled is introducing its 200 pages report to meet the growing number of know-how request from designers, luminaire makers, artists, engineers, planners and others involved in the lighting business. This report does not limit itself to a market analysis of materials, technologies and industry players. Instead, the emphasis is on providing an introduction to OLED lighting technology with a view to making and marketing lighting products. In the OLED lighting guide readers will:
“Novaled is delighted to offer a compact source of know-how covering a large portion of questions we receive”, says Gerd Guenther, Novaled CMO. “With our OLED Lighting User’s Manual we want to move discussions and industry activities beyond technology and onto the application level.” about OLEDs OLEDs (organic light-emitting diode) are semiconductors that are made of thin organic material layers that measure just a few nanometers in thickness. They emit light in a diffuse way to form an area light source. This disruptive technology represents an entirely new approach for architects, designers, system integrators, planners and luminarie makers when working with light. OLED lighting has a dual nature, which means it can function both as a lamp and a luminarie. OLEDs herald the future of a vast array of completely new lighting applications and by combining color with shape, OLEDs will create a new way of decorating and personalizing surroundings with light. Furthermore, organic LEDs will make a significant contribution to sustainability due to their energy efficiency, environmentally friendly materials and reduced packaging requirements. about Novaled Novaled AG is a world leader in the OLED field and specializes in high efficiency long lifetime OLED structures and is an expert in organic electronics. The company is known for its Novaled PIN OLED® technology, its proprietary OLED materials and the customized OLED products and services. Novaled has developed long term partnerships with major OLED producers throughout the world. Based on more than 400 patents granted or pending, Novaled has a strong IP position in the field of OLED technology, and was named No. 1 in a list of ‘up and coming’ world market leaders by the German newspapers Handelsblatt and Wirtschaftswoche. Its main investors include eCAPITAL, Crédit Agricole Private Equity, TechnoStart, TechFund and CDC Innovation. For further details please visit www.novaled.com. Contact: Ms Anke Lemke, phone: +49 (0)351 796 5819 or anke.lemke@novaled.com | Contact: Novaled AG Tatzberg 49 D-01307 Dresden Phone: +49 (0) 351 79658-0 Fax: +49 (0) 351 79658-29 www.novaled.com |